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Samsung's The Sero TV is a revolutionary lifestyle television that stands apart from traditional flat screens. Released in 2020, this innovative 43-inch QLED TV features an automated rotating display that switches between horizontal and vertical orientations, making it perfect for the mobile generation who consume content across multiple devices.
What Makes The Sero Unique?
Samsung The Sero TV
The word "Sero" means "vertical" in Korean, and this TV embodies that concept perfectly. It's Samsung's first TV equipped with an automated rotating stand that allows users to seamlessly switch between portrait mode for mobile content and landscape mode for traditional TV viewing.
When in portrait mode, The Sero displays content from apps like Instagram, TikTok, YouTube Shorts, and other mobile-first platforms in their native vertical format. When you switch to watching Netflix, YouTube movies, or traditional TV programs, the screen rotates to landscape mode for the optimal viewing experience.
Key Features and Specifications
Display Technology
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Screen Size: 43-inch QLED panel
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Resolution: 4K UHD (3,840 x 2,160)
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Color Technology: 100% Real Colour with Quantum Dot technology
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Color Gamut: 100% DCI-P3
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HDR: Quantum HDR support
Audio Performance
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Speaker System: 4.1ch front-firing speakers
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Power Output: 60W total
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Audio Technology: Dolby Digital Plus
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Special Feature: Active Voice Amplifier that automatically amplifies dialogue when room noise is detected
Smart Features
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Operating System: Tizen OS
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Processor: Quantum Processor 4K with deep-learning AI
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Connectivity: Wi-Fi built-in, Bluetooth
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Apps: Samsung SmartThings, mobile mirroring
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Ports: 3 HDMI, 2 USB
Ambient Mode+ — More Than Just a TV
The Sero transforms into an interior design product through Ambient Mode+. When not watching content, you can choose from over 50 designs across five categories:
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Clock: Display time elegantly
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My Photo: Show your personal photos
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Cinemagraph: Artistic moving images
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Poster: Decorative artwork
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Portrait Mode: Minimalist display
This feature makes The Sero blend seamlessly into your living space, changing the room's ambiance rather than appearing as a black screen when off.
Dimensions and Design
Without Stand:
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Width: 565mm (22.2 inches)
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Height: 1,228mm (47.2 inches)
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Depth: 83mm (12.9 inches)
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Weight: 26kg
With Rotating Stand:
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Width: 565mm (22.2 inches)
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Height: 1,200mm (47.2 inches)
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Depth: 327mm (12.9 inches)
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Weight: 33.3kg
The TV features an elegantly minimal navy blue stand with attachable wheels for easy mobility around your home.
Who Is The Sero For?
The Sero is designed for the mobile generation who:
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Spend hours on social media apps in vertical format
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Want one screen for both mobile and TV content
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Care about interior design and living space aesthetics
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Want space-saving entertainment solutions
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Value premium audio quality
Common Issues and Repair Considerations
While The Sero is innovative, its rotating mechanism introduces unique repair considerations:
Rotation Mechanism Problems
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Motor failure preventing screen rotation
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Sensor issues detecting content orientation
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Mechanical wear on the rotating stand
Display Issues
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QLED panel problems (backlight failure, color issues)
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Screen damage from impact
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Touch sensitivity problems (if applicable)
Smart TV Problems
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Tizen OS software glitches
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Connectivity issues (Wi-Fi, Bluetooth)
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App compatibility problems
Audio Issues
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Speaker failure (4.1ch system)
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Active Voice Amplifier malfunction
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Dolby Digital Plus audio problems
If you experience any of these issues with your The Sero TV, televisionrepair.co.ke offers expert repair services. We specialize in screen replacement, sound repair, motherboard fixes, signal and display repair, and all types of TV troubleshooting.
The Bottom Line
The Sero is a unique proposition that makes sense for mobile-first users who want one screen for all content. While some apps only work in horizontal mode (a limitation noted by reviewers), the rotating display, premium QLED picture quality, powerful 4.1ch audio, and Ambient Mode+ features make it a pleasant surprise from Samsung.
Contact Us for The Sero TV Repair:
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Phone: 0723 763 173
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Website: televisionrepair.co.ke
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Services: Screen replacement, sound repair, motherboard repair, display repair, smart TV troubleshooting
Whether you own The Sero or any other TV model, professional repair ensures your display continues delivering stunning 4K picture quality and premium audio performance.
