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When Samsung launched The Serif television in 2019, it didn't just introduce a new TV—it redefined what a television could be. Designed by the renowned Bouroullec brothers (Ronan and Erwan Bouroullec), The Serif blurs the line between furniture and technology, creating a television that's as much a design statement as it is a viewing device.
Iconic 'I' Shape Design
The most striking feature that sets The Serif apart is its distinctive capital "I" shaped profile. Unlike traditional flat-screen TVs that face forward and disappear into the background, The Serif's voluminous symmetry creates a bold, eye-catching silhouette that looks good from every angle.
This unique design isn't just for aesthetics. The I-shape forms shelf-like surfaces on both the top and bottom, allowing The Serif to double as a functional piece of furniture where you can place decorative items or even propped on its own with a detachable stand.
360° All-Round Design
Traditional televisions are spatially alienated, designed to be viewed only from the front. The Serif's harmonious 360° design gives you the freedom to place it virtually anywhere in your living space—it looks equally beautiful whether viewed from the front, side, or back.
This all-round design allows The Serif to blend seamlessly into any interior décor, forming an organic relationship with people and spaces rather than dominating them.
QLED 4K Picture Quality with Quantum Dot Technology
Despite its focus on design, The Serif doesn't compromise on picture quality. It features Samsung's QLED 4K display with Quantum Dot technology, delivering:
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100% Color Volume for stunning detail in both bright and dark scenes
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Intense colors and deep blacks that bring content to life
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HDR10+ support for amazing 4K content whether streaming on Netflix or watching discs
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10-bit color depth for rich, detailed images
Anti-Glare Matte Display
One of The Serif's standout features is its matte screen with anti-glare technology. This design minimizes glare and reflections, allowing you to experience stunning detail and incredible color with fewer distractions.
The matte display means you can watch TV even in bright sunlight without the annoyance of reflections ruining your viewing experience.
NFC Technology for Seamless Phone Connection
The Serif includes a special feature that sets it apart from other smart TVs: NFC (Near Field Communication) built into the top surface. Simply place your mobile device on top of The Serif to connect it to the TV.
This makes it incredibly easy to:
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Mirror your phone's display on the TV screen
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Play music through the TV without going through apps or menus
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Seamlessly transfer mobile content to the larger screen
Ambient Mode
Like Samsung's other lifestyle TVs, The Serif features Ambient Mode, which displays art, information, or decor when the TV isn't in use. This transforms the screen into an aesthetic element that complements your interior rather than appearing as a black box.
Available Sizes
The Serif is available in multiple sizes to suit different spaces:
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43-inch model
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55-inch model
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65-inch model (newer addition unveiled in 2021)
All sizes maintain the same iconic design and appeal, just with progressively larger screens.
Detachable Floor Stand
The Serif features a detachable stand, giving you flexibility in placement. You can:
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Place it without legs on a shelf or tabletop
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Prop it on its own with the stand anywhere you please
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Position it virtually anywhere in your living space
Remote Access and Multitasking
The Serif includes Remote Access functionality, allowing you to:
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Mirror your computer's display wirelessly
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Tap into your office PC to access files
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Work on documents using Microsoft Office 365 from your couch
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Use split-screen features to display two different screens simultaneously
What Truly Sets The Serif Apart
The Serif is more than a TV—it's a tangible object imbued with poetic touch that people will remember even after time passes. Designed to "travel through times," The Serif establishes a new aesthetic in television that defines the essence of 'nowness'.
Unlike other televisions that are spatially alienated, The Serif connects spaces and forms an organic relationship with people. If interior design were a collage, The Serif would be an integral piece that can be seamlessly collaged into any space and time frame.
Whether you're watching a movie, displaying art, or using it as a functional piece of furniture, The Serif delivers a unique television experience that merges modern design with cutting-edge technology—something no other TV on the market can claim.
